Does News Corp really need Microsoft’s help on creating a plain text file (robots.txt)? Seriously, it’s all about common sense, or lack of it, and buying market shares.
Most webmasters and SEO’s have seen this as a positive change, and Google have already started doing a lot to support webmasters in their quest to pursue a faster, more efficient website. They’ve even begun developing a new protocol, “SPDY” to improve upon the “HTTP” protocol to create a “2x Faster Web”. Google’s make the web faster project provides background reading and resources as part of their mission to “improving the web for all“. Here are some useful tools that you can use to start improving your client’s site performance now.
To provide a better search ads experience, we’ve been developing and testing a variety of new ad formats.
From the page: “I wanted show how it could be used but didn’t really want to damage someone’s reputation (no one’s high enough up on my hit list for that), so I created a dummy list with only one person who didn’t actually do what the list says he did.”
Donna Fontenot (aka @DazzlinDonna) explains how you can get an idea of the scoring Google applies to your pages by analyzing their crawl frequency, introducing “CacheRank”. She even recommends nice tools to get the job done, if you can’t be bothered with reading raw logs.
For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-pointscale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not.
From the article by Danny Sullivan – “Sometime later today, a small number of Google users will see a new look to Google’s Search Options feature. If all goes well, the cleaner display may be launched across Google after the New Year. And it’s all because Google’s vice president of search product and user experience Marissa Mayer doesn’t like jazz.”
There are literally thousands of SEO tools out there. Some paid, some free, some good and some not so good. There is one tool that is often overlooked when it comes to SEO, yes, search engine optimisation, and that’s AdWords. While most people see AdWords as simply a paid traffic generation tool, many fail to realize the organic SEO benefits a tool like AdWords can provide. I’ve touched on this subject briefly before but below, I have outlined a few more detailed ways that AdWords can (and should) be used for SEO.
Marty Weintraub of aimClear guest posts on the Bruce Clay, Inc. blog with six top-of-mind reflections from PubCon. 1) Measuring social media is the wild freakin’ west. 2) Link building is dead; long live public relations. 3) The vast majority of sites need help badly. 4) New SEO ranking factors could get ugly. 5) Matt Cutts clearly copied Marty’s haircut. 6) Search marketers are not alone!
Working with websites that targets several countries is always challenging, especially from an SEO point of view, people just don’t seem to get that doing SEO in different countries goes way beyond different languages. Lisa Myers adresses this topic with an interesting angle of using multiple sitemaps.