A couple of weeks ago Google announced a new AdWords feature, called remarketing, that lets advertisers display their ads on the Google Content Network to users who have already visited their website. The idea is that because many of these users have an interest in the product or service you are offering, the chances of them clicking on your ad and converting are higher.
- Google Now Offering “Remarketing” To All AdWords Advertisers
- Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions
- How To Create High-Converting AdWords Landing Pages
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